Apple Inc is recovering from a year of bad news but it is recovering thanks to the outlook for 2017. Shares are poised to break over $120 ahead of earnings.
AAPL - Apple Inc - Company Description
Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players to consumers, small and mid-sized businesses, and education, enterprise, and government customers worldwide. The company also sells related software, services, accessories, networking solutions, and third-party digital content and applications. It offers iPhone, a line of smartphones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers. In addition, it offers Apple TV that connects to consumers' TV and enables them to access digital content directly for streaming high definition video, playing music and games, and viewing photos; Apple Watch, a personal electronic device; and iPod, a line of portable digital music and media players. Further, the company sells Apple-branded and third-party Mac-compatible, and iOS-compatible accessories, such as headphones, displays, storage devices, Beats products, and other connectivity and computing products and supplies. Additionally, it offers iCloud, a cloud service; AppleCare that offers support options for its customers; and Apple Pay, a mobile payment service. The company sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store, and Apple Music. Company description from FinViz.com.
I am not going to spend a lot of time and space explaining this play because everyone should be aware of their recent problems. iPhone sales slowed and earnings dropped. The company took a hit when they removed the earphone jack from the iPhone 7 and then could not ship the AirPods because of technical problems. The new MacBook Pro was not well received and Consumer Reports failed to give it their seal of approval. That was a first for Apple.
Sales fell -4% to $215.6 billion, well below their target of $223.6 billion. Operating income declined -0.5%. Net sales were down -7.7% and earnings were down -15.7% from 2015 levels.
Recently, Nikkei reported Apple suppliers had been told to reduce production of components for the iPhone 7 by another 10% in Q1. The stock barely wavered on the news. I believe this is due to the rising excitement over the 10th anniversary iPhone due out this fall.
There have been numerous product leaks suggesting they will have three sizes and the largest size will have an OLED screen. The internal feature leaks have been very few but CEO Tim Cook said they were going to introduce some features that you will wonder how you got along without them. Time will tell.
There are also numerous rumors about major upgrades to other devices and some analysts are talking about record revenues in the coming year.
Since this is the tenth anniversary of the iPhone, there is a very good chance it will be chock full of new features.
Apple is also rumored to be building a manufacturing facility in India to be run by one of their prior suppliers. Phone production could begin as soon as April. That would give them a big opportunity to sell new phones into India and that is a huge market opportunity similar to China in 2010.
Because of the calendar, anything we add over the next couple weeks is going to be earnings challenged. Apple has earnings on Jan 24th. Expectations are low but Apple activated more devices during the holiday week than any other vendor so I am not expecting a big miss. It is still a risk but based on the chart, nobody else seems to be worried.
The $120 level is going to be resistance but a breakthrough could trigger significant short covering and price chasing. The last update to price targets was Piper Jaffray to $155 with an overweight weighting.
Buy Jan 2018 $125 call, currently $7.85. No initial stop loss until after any earnings volatility.